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Marketing Research
“The key to being successful in small business is the ability to constantly plan and come up with new ways to market products. Small businesses sometimes overlook the fact that they need to continue to market new ideas and products in order for their business to survive and not grow stagnate. This can only be accomplished by the use of a good business plan, which leads to a marketing plan.”
--Don B. Bradley III, Ph. D.
University of Central Arkansas


Minimize Your probability of failure, while improving your probability of SUCCESS!  Marketing research is an imperative step in the business planning process. Through research you will discover valuable attributes of your target market. 

With proper marketing research you can uncover:
  • What triggers your market to purchase
  • How to analyze and interpret data
  • How to reach your market
  • How much your market will pay
  • Size of your market
  • Competitors' strengths and weaknesses
  • Opportunities and risks
  • Quickly learn how to conduct marketing research, because you can’t afford not to!


My 5 step process includes simple steps for conducting your own marketing research

1.  Defining your objectives
2.  Developing your research plan
3.  Developing the research tools
4.  Collecting the data
5.  Analyzing the data for interpretation