| Guerrilla Marketing |
This is one of the most aggressive techniques of marketing. Guerrilla marketing requires more creativity and use of more unconventional methods of advertising. It is successfully implemented by engaging in activities that build rapport and establish trust between your business and the target market. Guerrilla marketing is typically used to help focus on one or two specific products/services at a time. The term “Guerrilla Marketing,” typically includes the following techniques:
Small businesses usually find this to be a big payoff when competing against larger firms, who dominate the market. This method is almost always free and the results are long lasting. In today’s world, consumers are smarter than ever because of tell all resources on the internet. Consumers are likely to buy goods only after shopping around and researching. With Guerrilla marketing, you can be there when they research, in order to capture a ready prospect. Guerrilla efforts are all about timing, like knowing when to tell a good joke. The consumer decision making process consists of 5 steps, all of which can pay off largely, if proper marketing techniques are applied. I have studied, and participated in hundreds of Guerrilla Marketing campaigns—I know what does and does not work. ![]() Success depends on the general mindset of your target market. Once you understand the mindset of the market, you can persuade people in their decision making, cognitive processes, and motivations. Guerrilla marketing can easily induce a dynamite explosion of sales, because genuine word of mouth on the internet can spread like wildfire. However, knowing what precursors ignite that dynamite like action and at what time is the challenge. Learn how to ignite explosive buzz with Guerrilla Marketing!
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