| Branding |
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“The most powerful and enduring brands are built from the heart–if peo ple believe they share values with a company, they will stay loyal to a brand.”
--Howard Schultz
Chairman and CEO, Starbucks Coffee Company
The importance of branding is unmistakably important for an internet business. A brand is the sum of everything that company does (good and bad). It creates an identity in the consumer’s mind. Consumer mentality is to associate brands with trust; they perceive it as a promise. Consumers want to buy a brand that they trust and can depend on. ![]() It is nearly impossible for a consumer to purchase from a website that he or she does not trust. Learn important steps in forming an effective branding strategy:
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